The Fashion Blog

New Muse...

2010-03-03T16:12:00.000-08:00

Since my last post life has completely changed for the Heidi Merrick studio. We have a new muse -my precious little girl, Hiver Psalm von Johnston.

Bundling...

2010-01-04T10:07:00.000-08:00

We sent little scarves to some of our friends for Christmas, and this is the best use of one I've seen. ox Happy New Year everybody!

Holiday Giftcard.

2009-12-10T15:23:00.000-08:00

My husband tries so hard to get me extraordinary gifts and more often than not he succeeds! But the idea of him shopping around looking at things I'd like to look at drives me crazy pants. I don't have time to shop around, quelle luxury. So you see, I'm offering this genius gift card for you men or moms or sisters or whatever... You buy it on our shopping cart and we will send them an email verifying the gift! Then they can shop shop shop!
xoxo

C-hic

2009-12-07T14:31:00.000-08:00

Here we are in C magazine's holiday gift guide... On Jenny Murray Hooks page no less! Ok, so we have been best friends since we were 13 and 14, that doesn't take away from the fact that she finds me chic and I find her chic-er. Jenny's wearing one of her favorites the wool Janie w/ gold details, and wanting our Godard top with the bright orange Maxwell skirt. Guess I know what to get her for Christmas! xoxo

We play favorites...

2009-12-04T13:42:00.000-08:00

Sometimes there's a dress that just works, on everyone, this is one of them. The Aunt Judie has become a signature piece of mine, it was one of the first dresses I ever sewed. We had the lovely smoke grey silk from AW 09 and thought it'd be beautiful for the holiday. Available soon in our shopping cart. xoxo

Real Lovely.

2009-11-25T08:36:00.000-08:00

Here is one of our pieces in the December issue of Real Simple. Isn't it a lovely picture? Makes me so happy! xoxo

WWD.

2009-11-19T18:11:00.000-08:00

As a designer ...actually any trade from surfboards to real estate, the real kudos is when you are recognized by your colleagues and peers. That's when you kinda grin and let your eyes look left and right and say to yourself "wowee zowee". Cause I'm not sure it's that earth shattering if I tell my dad he's the best surfboard shaper in the world -he's gotta know he is already, right? Or if I tell my buddy, you're an amazing editor -she knows I just look at the pictures... The real compliments come from within your craft. That's why I was so excited to be in WWD this week. Here it is. We circled it! Wowee Zowee!

Sweet Katrina,

2009-11-19T15:39:00.000-08:00

I've found myself walking around the studio pulling out pieces and saying, " I guess we can sell this... KATRINA!" This is our sweet intern who's been a champ, throwing on piece after piece only to have me wheel around in my desk chair, camera in hand, chasing her and the light in our studio. So, if you see any shots of Katrina in our SALE section know that it's the hilarious process of serious studio purge. It's difficult for designers to sell ALL the pieces, so many memories, so many references. My solice is that they'll all live on -in my amateur photography!

No Dress Left Behind.....

2009-11-19T08:18:00.000-08:00

Whoops, I forgot to blog about our sample sale.... Here's the info, straight from Hilary's mouth...

The past couple of days we've over heard Heidi say "Oh, gosh we still have one of those left." We are putting it all online for you guys. Sale prices aren't up til Thursday so if you have your eye on something act fast!

SAMPLE SALE
Online starts Thursday, 11/19 and runs through Sunday, 11/22.
Prices are 50-75% off retail, past seasons and original samples (some Heidi sewed herself).

Studio is open for shopping Friday, 11/20 from 1pm-5pm and Saturday, 11/21 10am-2pm.
We've never opened our studio to the public, so this should be fun!

Studio
850 S Broadway Suite 903
LA, CA 90014

Amy, one of a kind.

2009-11-18T15:35:00.000-08:00

My dear friend Amy Kim dropped by the studio today, she has a book signing party or something tonight for Kelly Wearstler's new book and we couldn't help but snatch some pics of her trying on some outfit choices. She's so cute! She's also a designer, spaces, clothes -everything, so I love to run stuff by her! Sometimes, I make one of a kinds for me and my friends in fabrics I think are charming but not conventional... Here she is in just those pieces. Since I'm 8 months pregnant I can't wear these holiday dresses so I made Amy our temporary model so we can offer them to you! Enjoy!

By and buy.

2009-11-13T10:14:00.000-08:00

We are always surprised at the vast difference between our Heidi Merrick customer and retail buyers. It's almost laughable. When we sit down to cut, as we are now for Spring 10, we have customer pre-orders and favorites and then what the buyers bought. They are rarely the same. Why? I believe it's the horrible truth that I've always thought true of design and function, if it works for everybody -it is spectacular to no one... And I understand trepidation and the buyer, people want easy buys. Fine. But for me, nothing is an easy buy, I weight things out, I fall in love, I wait to buy something that if someone only sees me onetime and that's what I'm wearing I'm okay with that definition. Not to say I'm always wearing something spectacular, hello, I'm 8 months pregnant. But I am still wearing our Portside pants from Spring 10 -that coincidentally were only ordered on personals...
xoxo

Billion Dollar Babes...

2009-11-03T14:06:00.000-08:00

We will be at Billion Dollar Babes sample sale this weekend! So, if there is something you missed from an older collection or something you don't see on our website, it may be there! Lots of the pieces were never sold online or in stores so if you are fast you might grab something very exclusive! Email us sales@heidimerrick.com for further details, dates, times, rsvp's, ect...

Isola and Amber

2009-11-02T15:46:00.000-08:00

Now that we're into November I'm deep into my Thanksgiving planning... I always start with wardrobe. I'm going to try to hem it in a bit and see if I can fit into the Isola (pictured left). However, if I didn't have a 7 month old baby in my stomach to hem in I might wear the Amber (pictured right). I'm letting the blogging world know so you can live out my fantasy of being a homemaking goddess for me...
xo

Dapper dreams...

2009-10-29T13:01:00.000-07:00

Here's the deal. It may be day 3, well it actually is the third day in a row, I've worn black stretchy pants.... No, not the darling Lazaar pants from our Fall collection. ((I wish)) They are the kind of pants I'm not quite sure aren't pajama bottoms. That's a lie. I'm actually sure they are pj bottoms I stole from my mom's house. But if I weren't 7 months pregnant I'd be wearing this to work. The Kate. Looking lovely and dapper in voile and pique, 2 of my favorite fabrics. A girl can dream -can't she?

Details...

2009-10-14T16:32:00.000-07:00

Design is always in the details, little things that keep you interested. My taste is always for things that are simple but elegant and a wee bit swanky. Oh I love a little swish. Anyhoo, this is one of our favorite pieces right now, it has a kangaroo pocket and that's cute!

Free Shipping.

2009-10-05T13:04:00.000-07:00

Happy Birthday to me! It's actually been quite the past few weeks for me and my family but I didn't want to forget our customers. We try to do something special every year and this is it! FREE SHIPPING! XOOX

I know what it feels like...

2009-09-18T11:53:00.000-07:00

To really really want something. I get it. For example, I'd love to have the waistline I had last May. My suggestion for items in our collection is to buy early in the season. We run out of coveted sizes fairly quickly. When we put a staple item on sale it's usually because we only have extra smalls... But I love to hear Hilary on the phone with customers anxious for an item because I can tell when they get a little snappy on the other end! "I need it for my birthday on Friday!" and so it goes. This season, if I were my customer, I'd be sure to get the Heidi shirt (the feather detail is hilarious and cool) and I'd wear it with the Lazaar pant which I'd buy a size big bc I'm into slouchy.

Something changes.

2009-09-16T15:21:00.000-07:00

I love Fall.

Targeting Friends.

2009-09-02T11:14:00.000-07:00

My dear friend Gretchen

First day of school!

Studio fly-by.

My dear friend Gretchen
Seems like whenever I talk to someone on the phone right now they just got their Heidi Merrick Target skirt in the mail! So I say, send me pictures... Here's my friend Turya showing it off in our studio, and my sister-in-law Kate. xo

Delights by design

2009-08-24T16:20:00.000-07:00

This is from Blair Friedeman's blog, Delights by design, it's gorgeous and inspiring. I'm so honored to be featured. Isn't it a charming way to look at the collection?

Fall 09 Shoot

2009-08-17T15:07:00.000-07:00

Pre Spring

2009-08-11T13:33:00.000-07:00

It's hard to believe how quickly our season's pass in the fashion world. We are way into Fall with our current collection and already selling our Pre-Spring 10. For inquiries, contact press@heidimerrick.com
xoox

Target's Red Hot Shop

2009-08-01T11:54:00.000-07:00

I think Monday we go online with Target's Red Hot Shop, they will be selling this charming little skirt. I can't remember how much it is selling for but I'll tell you what, it's a price you'd never get from our online shop! So be quick and shop Target's Red Hot Shop. Let me know if you get one, because we'll be very excited for you.
oxxo Heidi

W Cover

2009-07-28T10:24:00.000-07:00

Did anyone see the W cover? Wasn't the model almost as cute but really not as cute our Fall 09 model Amanda? Amanda's lovely. Two weeks til the Fall 09 collection is shop-able for you...

Sweet email.

2009-07-27T11:19:00.000-07:00

Dear Heidi,

I picked up your Isak at the emergency sample sale and I want you to know that it is THE MOST spectacular dress! From the lady-like bateau neckline to the deep U-shaped back, the design, silhouette, and cut are perfect. Honestly, the dress is much lovelier in person; it has a beautiful flow and movement which, unfortunately, the photos cannot capture---I wore it to dinner last night and received so many compliments!

Warmest,

Donna