The Fashion Blog

Six Dresses...

noreply@blogger.com (Heidi Merrick) — Tue, 26 Aug 2008 03:13:00 +0000

Saturday night we attended an uber swanky party. It was the eve of our shoot but my darling assistant Hilary convinced me to rally with tales of staircases costing more than a college tuition. The party was swish -and the most shocking thing was that we spotted six Heidi Merrick dresses! Granted two were occupied by me and Buddy. I wore the Gale in a Kelly green (my new staple) and Jenny Murray Hooks (Buddy) was in the green and white Egan. Also worn was a yellow Mrs. Hooks, a blood orange Turya, an Amalfie Cleopatra and the Heather in black moire... Honestly, it's been a long week prepping for our shoot, but if I had any emo left in me I would cry. Luckily, Hilary was there with fresh eyes and crazy enthusiasm to remind us just how cool showing up can be... xoxo

Judy at City Hall

noreply@blogger.com (Heidi Merrick) — Mon, 18 Aug 2008 21:47:00 +0000

This is the sweetest part of being a designer. Getting pictures like this. This is Kelly and Peter getting married at San Francisco City Hall. Very chic.

Skirting the issue.

noreply@blogger.com (Heidi Merrick) — Mon, 11 Aug 2008 20:28:00 +0000

Our fall is now completely in, and I am really pleased. There are some beautiful pieces that I don't think woman should live without... Classics. You know I love woman to take it up a notch and the way best way to do that is to update your classics. This is an important element to developing your look. (We all feel sorry for people who never change their cut in pants... It's just gets embarrassing.) Natural style is always evident, because it's just that -natural. I never suggest friends buy "items" when they need a pick up. That's just silly, it takes too much energy to fit it into your wardrobe or find a place to wear it. A true wardrobe craftsman replaces basics and ends up always looking relevant but understated. And isn't that the point? That's why this week I'm suggesting everyone get a Sophia skirt, in black. It's lady like, it's on point, and it will look like something you may have always had or at least should of -had. xoox

Endless Summers.

noreply@blogger.com (Heidi Merrick) — Fri, 08 Aug 2008 01:40:00 +0000

It's dead hot in the studio and we are sweating, but the heat doesn't stop the gnawing feeling that summer's over... Oh the long days of summer. I can't help feeling like another era has passed. We had an amazing crew of interns (well two -Jenn and Johnna) and tomorrow's Jenn's last day. We had a hilarious time and they really bucked up. They ran around, they biked around (not without some spills) they played around and overall did an excellent job at being bossed around. So, I just want to say thanks, with all my heart. It was an absolute joy, an absolute joy and Johnna and Jenn will be sorely missed. xoxo Heidi

Summer Sale Semantics.

noreply@blogger.com (Heidi Merrick) — Thu, 31 Jul 2008 10:24:00 +0000

Oh the timing! I think our fantastic web-girl (sounds super hero-ish and she is right now), Nadia figured out our shipping. But I've promised free shipping through the weekend so I'll stick to it. But I just want all you people in crazy places with heavy orders to know that come Monday there's no such thing as free shipping... But there is for now! xo

Counting Stars

noreply@blogger.com (Heidi Merrick) — Thu, 31 Jul 2008 06:17:00 +0000

Time flies. Lame phrase, daunting reality. Seasons sneak up like nothin'. Truth is we work really hard here and it seems like we never make enough dresses -there are always dresses to be made! It freaks me out that we sell out before the season has even arrived! Something sad about a collection leaving... I like to deal with it by looking forward. This dress is from our Holiday 08' collection comes out October-Noveberish and there's something comforting about a collection coming. Which makes me think a good collection is timeless and yet amazingly sentimental. Here's an example things that I find so:
Plaids
Cast iron skillets
Hints of yellow
Old friends with a post modern way of thinking
Folks with a modern way of thinking
Shooting stars
Birthday songs
Crinkle chiffon
and the scent of night-blooming jasmine.
xoxo Heidi

P.S. I saw 12 stars in Silverlake tonight, and one was shooting.

Fall settings.

noreply@blogger.com (Heidi Merrick) — Tue, 29 Jul 2008 00:28:00 +0000

I've never been the type of woman who shops way ahead of season for her clothes. I'm more of a buy-a-trench-because-I'm-chilly type girl. (Seems absurd for a designer, I know, I'm full of paradox.) All that is to say we are nearly sold out of our Fall collection. We are shipping stores on Wednesday this week so technically you can shop for it in stores next week! So please don't panic if we are out of your favorite style, check our list of stores and call the one near you! xoxo

Mind control.

noreply@blogger.com (Heidi Merrick) — Fri, 18 Jul 2008 23:27:00 +0000

"Remember the first time you heard yourself on an answering machine, or saw yourself on video? That shocking realization that you might be missing some chromosomes? Yep that's you..." This is what my friend Justin said to me to help me get over the sudden dizziness and hives that comes when you see a pic of yourself that's about to be printed. I'm just putting this pic here up bc I like it and maybe it helps me deal with the missing chromosome syndrome that my psyche's been developing...
There's an article in the LA Times this Sunday in the image section... You can see it online at this address.
www.latimes.com/features/lifestyle/la-ig-styleprofile20-2008jul20,0,2901037.story

finelment...

noreply@blogger.com (Heidi Merrick) — Fri, 18 Jul 2008 16:08:00 +0000

Day 7, I wore the Tait. One of my favorite pieces. People who love this dress really love it -the cut is just classic. And it's easy to feel beautiful with a high collar on, it just is. I wore it in the tan Italien cotton version and yes, with linen pants. It's almost embarrassing. But I have seven pairs. It's a staple. Last summer, I pretty much wore all white from Labor Day to Memorial Day so this is an improvement for me.
oxo

Breaking my own rules.

noreply@blogger.com (Heidi Merrick) — Fri, 18 Jul 2008 15:18:00 +0000

Tuesday, Tuesday I wore a peach silk number and some white pants and these magic slippers my sister-in-law bought me almost four years ago at a garage sale or something . I'd like to argue that it's a good thing when people find something kinda charming but absolutely not for them and yet they buy it for you. Even if it's silly, and you know what, these garage sale shoes I treasure. (They probably helped bury some treasures and genies.) Anyway, Kate -I've moved to wearing them in public, and I really love them. I wore them on Tuesday
xoxo

Day 5 staying alive.

noreply@blogger.com (Heidi Merrick) — Mon, 14 Jul 2008 20:43:00 +0000

Blogging has really held me accountable. This a.m. when I was laying in bed I thought about a certain designer down the hall who's always wearing yoga clothes (and looks amazing in them - I think she works out) so I said to myself, "I'm going to wear yoga clothes to the studio today, why wouldn't I? Maybe I'd do some sort of workout.." Then I remembered the blog and no way am I blogging about some mangey yoga clothes. So, I'm wearing an old favorite -the Judy and the sample of it to boot. Which I made just to fit me, which is a nice way of saying I've been sucking in my stomach all day.

Wearing today: day 4.

noreply@blogger.com (Heidi Merrick) — Sun, 13 Jul 2008 21:39:00 +0000

Um, okay. Because I've committed, i will admit I'm wearing the same bathing suit bottoms I wore yesterday. We're at home today, been out of town a lot, so we're into relaxing. But I do want to say, post my post yesterday I put on a gorgeous little caftan I got from Wendy Foster Home (my mom bought it for me on Mother's Day -it's so wrong, I know) - just so that you know I'm not a full-weekend-bathing-suit-bottoms-only person. I'm also wearing them with a heather grey t-shirt with some weird Giant graphic. I love Shepard Fairey. Who has a name like that? Actually, when I first looked at the view from our new studio space, it had two stand up qualities that confirmed it was for me; an "OBEY" tag, and a "Jesus Saves" sign. xoxo

Dreaming of St. Tropez

noreply@blogger.com (Heidi Merrick) — Sat, 12 Jul 2008 21:01:00 +0000

I said I would and I'm doing it! Here is what I'm wearing today. Not the top of this bikini, just the bottoms.... I like to really wear stuff before I put it into production, this is the Santa Barbara suit from our Resort Collection. Earlier in the day I was wearing them with one of my husbands tees and gardening. ( I did some serious trimming and rearranging of the vege garden in the front -so the tee was necessary. ) But now I'm just humming around the house and lingering around the jacuzzi so I roll more like I'm in St. Tropez!

Free Shipping.

noreply@blogger.com (Heidi Merrick) — Sat, 12 Jul 2008 19:05:00 +0000

I'm having high drama with our shopping cart and the shipping settings, so as for now I'm going to offer free shipping. At least until this gets figured out. So all you people far away buy some crazy things and we will ship them to you for free. Ground of coarse -don't try me!
oxxo
ps. I imagine this pic is you waiting at the door for your package!

Signature underpinnings.

noreply@blogger.com (Heidi Merrick) — Sat, 12 Jul 2008 01:14:00 +0000

Yes, I'm wearing the Nonnie today. But in our navy signature print -that is not my normal. I'm wearing it with white pants and white xxxx beater -so that's not different but they are different pants and tank than I wore yesterday. Lucky my resort collection had white pants and tank since evidently that's all I wear.

7 days of summer dressing.

noreply@blogger.com (Heidi Merrick) — Fri, 11 Jul 2008 02:20:00 +0000

I thought it'd be fun to document what I'm wearing for the next week. I know it's not that intriguing but I'm designing Spring 09 and I think it would be useful to see what I actually put on. And it will hold me accountable which I need bc I tend to wear the Nonnie more that 2x a week -that's how I roll, I play favorites whatever I'm not saying there won't be repeats... So anyhoo, today I'm wearing the Lee dress in mushroom (or champaignon as we called it) linen. I'm wearing it with white pressed linen pants and a white wife beater, or as my bro would call it for me, a Heidi beater.

Summer Styles

noreply@blogger.com (Heidi Merrick) — Tue, 17 Jun 2008 21:05:00 +0000

Yesterday I noticed that we had a full size run on some dresses. Which is rare for us and usually means we didn't put it on the website! And we hadn't. So, Ann Marie (my design assistant) finally acquiesced to modeling the styles. Here's one of my favorite shots. Give me a break with the photography bc I shot it and it was at the end of our work day. Buddy (JMH's our usual photographer) came over for dinner and made some fun of our shots but I'm claiming success. Thanks, Ann Marie!

Selling Out.

noreply@blogger.com (Heidi Merrick) — Sat, 07 Jun 2008 05:50:00 +0000

We didn't mean to, but in effort to get ahead we've been deep into cutting fall and find ourselves selling out of pieces already. Don't get me wrong it's a good thing. But if you're one of the people that keeps emailing weekly checking if we've found a Judy in size 4, I want to give you the opportunity to email me now and we'll send you the digital look book so you can submit a pre-order. Then when the collection comes out you can be wearing it instead of sending me pics from my own website scrounging for the size 4. sales@heidimerrick.com.

Resort to what?

noreply@blogger.com (Heidi Merrick) — Sat, 07 Jun 2008 05:41:00 +0000

It's the Holiday/Resort market here in L.A. Resort is my favorite collection to design it's small less serious and intend for luxuriating. Contact our showroom to see what I mean by Luxuriating...

Television.

noreply@blogger.com (Heidi Merrick) — Tue, 20 May 2008 20:23:00 +0000

Everyone knows I don't have TV, why would I? I've got the restraint of a 4 year old. I had TV for 5 months in the beginning of our marriage. My favorite show was "Kept" with Jerry Hall, you know it? "My kept man..." Whatever, that's why I don't have TV. But I have the world wide internet (obviously I'm blogging). Anyhoo, the www provides me with abc.com, and since my sister-in-law told me about it, I've become a bit of an abc.com binger. Which is how I started with Dancing With the Stars, I love it. I'm really into blond showbiz brother and sis on the show -they can really dance, and they're my friends on myspace. All that is to say here's a picture of tonight's winner Kristi Yamaguchi in my Cleo dress in a shoot for this weeks OK! magazine!

Pride and Prejudice

noreply@blogger.com (Heidi Merrick) — Sun, 18 May 2008 03:34:00 +0000

More than I care to admit, pride and prejudice, is actually an astute description of one fully focused on design and aesthetic. But that aside, the association has proven life changing to me. I had the sheer joy of entertaining a family of six, and in a very limited amount of time we shared a few pleasures that sparked the eldest daughter's imagination enough to say, "Mom, I feel like I'm in Pride and Prejudice." This may have been the biggest compliment of my life. I'm not sure whether it was the tea, served in silver and raffia hand-me-down from my mom, or my old canopy bed she slept in. But either way, the compliment, like all good compliments, revealed something to me. The formalities that define that period and made it so hard to love and become a family past all the pretense and status -I'm kinda rich in. The ability to love and appreciate beyond oneself -this young lady was dead wealthy in. And although I lay in bed retelling my husband (who made it back from Nicaragua thank the Holy God of the universe) the story of how she felt like she was in Pride and Prejudice, what I've really taken from the encounter was a deep longing to live with a little less pride and much less prejudice.
Thank you, thank you for your visit.

Batchelders

noreply@blogger.com (Heidi Merrick) — Fri, 16 May 2008 01:04:00 +0000

My husband's stuck in Nicaragua. He went there on a surf trip and was supposed to be back tonight -his plane was cancelled. I think I'm going to take this opportunity to get our fire place re-done. You can see it in the back of this picture, it's "Batchelder tile" which belongs deep in a castle with gnomes and people with "powers", not necessarily in a house in Silver lake. My husband disagrees with me on this point -he thinks it's valuable. Which brings me to my point; value -what is value? Whatever something goes for on eBay? Have we really become such a callous society? A home without love is worth nothing, the hole-y green scarf my teething nephew chewed the day my brother was ordained -everything. (Now I'm a cc commercial.) All that is to say, I don't care how much the tiles are worth -they're ugly to me. Come home soon JJ!

Gone Fishin' (well somebody's got to)

noreply@blogger.com (Heidi Merrick) — Thu, 24 Apr 2008 02:11:00 +0000

I'm getting the sweetest emails in response to the Domino piece. So I pulled out the cd of Buddy and mine's trip to a secret lake in the Santa Barbara wine country.... I really won't name it here. Just look at that bass -you think he got that way by people blogging about where he lives! No way, that boy's fat and I'm holding him like a trout -but I mainly fish trout so you can't really hold it againgst me.

A new Gale.

noreply@blogger.com (Heidi Merrick) — Wed, 09 Apr 2008 23:38:00 +0000

We've just moved studios. I have 6 windows in my new space. I'm so happy. I'm so happy I could cry but that's not going to happen bc I'm too tired from moving and Feist is playing and she makes me feel feisty. This is our Gale dress from the Fall 08 collection. Note the phantom intern on the right hand side, he really dresses like that -no one believes me. The man taking all the fantasy out of the pic with his plaid man looks' my husband. Anyhoo, this dress is what my new studio makes me feel like; light and beautiful with maybe some wind picking up my hair. oxox

George & JJ

noreply@blogger.com (Heidi Merrick) — Thu, 03 Apr 2008 16:43:00 +0000

Okay, I didn't want to deprive you all. It's Johnny and George in the pic and I think they kinda hold there own in place of our lovely model. George is our neighbor, we used to take walks in the evening. I kinda miss him. xoox